Lovely is represented by the light pink color. The outfits are cute and sweet. Prism Stars that have this element are Aira Harune, Ayami Ooruri, Jae Eun, Naru Ayase
It is a gyaru-inspired brand (specifically Agejo and Hime-gyaru) that incorporates cuter elements likes frills and ribbons within the mature designs to bring out a more girlish charm. It's top designer is a free-spirited woman named Lucy Kisaragi and its brand headquarters is located in Harajuku, the fashion capital of Japan. Its main users are Nono Daichi and Lisa Shirakaba.Dolly Devil is a sexy-type brand.