1/17
Found that an addict's high PBC led to optimism and ultimately a positive result.
2/17
Found that alcohol adverts had no effect on alcohol demand
3/17
Studied 350 Australian addicts and found that those who chose to give up themselves were more successful. Suggest that TPB missed out 'motivation' as a criteria for predicting intentions and actual behaviour.
4/17
Questioned (questionnaires) over 1,000 12-20 years old in Queensland, Australia about their sun protection intentions using the TPB criteria and found that all three TPB aspects did predict intentions and intentions also affected actual behaviour.
5/17
Using questionnaires and interviews at the start of the test and then 6 months later, found that all 3 TBP aspects helped explain intentions however PBC was the best predictor of actual behaviour.
6/17
Found that although the majority felt that they weren't affected by adverts they thought that others were. Suggests that a) no-one is affected by adverts or b) everyone is but thinks they're not. Given that companies spend billions on adverts it's most likely to be b.
7/17
Films do consider the negative aspects of drugs, citing theft, rape and moral decline as examples
8/17
Found that 68% of the 87 most popular films contained tobacco and that it was mainly positive portrayal
9/17
Looked at 61 scenes from 47 films and using content analysis, found that films focus on the positive aspects of addiciton.
10/17
His hardiness training works as it increases PBC.
11/17
The more popular the model (Actor/actress/character), the more likely it is that their behaviour is imitated
12/17
Rate of consumption dropped significantly after tobacco adverts were banned.
13/17
State that anti-drug campaigns actually increase drug use as they make it appear as the norm.
14/17
More people from poorer backgrounds play the lottery worldwide. They also watch more TV suggesting TV influences gambling behaviours
15/17
Questioned over 4,000 adolescents at the atrt of the experiment and then again a year later about their smoking habits. Those that had taken up smoking cited the influence of films as key.
16/17
Films play a large role in determining our attitudes about things that we wouldn't normally encounter e.g drugs. (Relate to SLT)
